Campaign For Square Up–Student

Square up is a credit card reader for the electronic devices. We choose the businessmen who run small business as the target audience, such as farmers on farmers market, retailers, etc. Customers are now more likely to swipe their cards rather than pay by cash, and usually if they can use cards, they will buy more without worrying about that they don't take enough cash. So we want to persuade our target audience that they can sell more by using the square up machine by holding an event in farmers market. In the event, we will hire some fake businessmen who will use square up to sell things in the market, and also there will be some fake customers in the crowd. They will buy things by swiping cards on square up to call the real businessmen and customers attention. Also there will be other guerrilla marketing advertisements.

DESCRIPTION
Square is a portable credit card reader.

PROBLEM

Local sellers are losing money when consumers run out of cash.

OBJECTIVE
Show local sellers that with Square they can make more money.

Alternative Magazine

Square device is glued into the magazine.

Website

For the Cards-only Events.

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