Lock & Lock–Student

This is the campaign I created for Lock & Lock food conditioner products. The idea is making audience believe the conditioner can help store food fresh and keep them in good condition. I photography the real fruit and vegetables, and then adjusted them in digital programs to create the print ads. And I also develop the campaign in multiple medias.

DESCRIPTION
Lock & Lock is a container that keeps food fresh.
OBJECTIVE
Dramatize that Lock & Lock containers keep food very fresh.​​​​​​​
print
 
Alternative Magazine
 
interactive billboard
Open the container, fruit pieces will come out and turn back into a pineapple.
 
outdoor installation
Inside is a fruit tree.
 
Online game
For children: the more food they cut, the more containers they can win for mom.

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