My Role: Personal Project
Campaign Background and Motivation
Asian American's Situation Keep Getting Worse
The Real Wicked Problem is the Lack of Humanity
True Sustainability is The Prosperity of Humanity
Our Mission
Creative Solution: I am Proud to be Asian Branding and Campaign
Part 1: Asian Pride Branding Identification
Part 2: The Truth in Light Campaign
Asian Pride Online and Offline Movement
Utilize Bio Materials throughout the Campaign