My Role: Personal Project

Campaign Background and Motivation

Asian American's Situation Keep Getting Worse


The Real Wicked Problem is the Lack of Humanity


True Sustainability is The Prosperity of Humanity



Our Mission

Creative Solution: I am Proud to be Asian Branding and Campaign

Part 1: Asian Pride Branding Identification



Part 2: The Truth in Light Campaign





Asian Pride Online and Offline Movement








Utilize Bio Materials throughout the Campaign
