My Role: Team Leader / Art Director
Problem Identification
Luggage is crucial for modern travel, especially international trips where most travelers carry multiple pieces. In 2022, the suitcase and briefcase market earned $5,347 million, projected to grow annually by 1.72%. This widespread use contributes to substantial amounts of discarded and unused luggage, impacting the environment, notably during disposal. Our design concepts aim to tackle this issue of waste and idleness in luggage.
Concept 1: Sustainable Material Opportunities
In this concept, our objective is to explore novel materials that have the potential to enhance each component of the suitcase, thereby fostering a favorable environmental influence.
Concept 2: Detachable Transformer
Expanding our perspective, in response to the challenges of post-use luggage recycling complexities and the issue of oversized luggage for domestic travelers, we have formulated a design resolution. Our innovative solution involves creating a suitcase with detachable components, enabling effortless individual replacement and recycling of damaged parts. This modular approach not only streamlines storage but also enhances the potential for efficient recycling.
Concept 3: Samsonite Green Recycle Program
To foster a heightened sense of awareness among customers regarding the significance of constructing a sustainable future, we have conceived a recycling initiative named "Samsonite Green." This program is built upon the foundation of their pre-existing environmentally-conscious business systems, with the aim of instilling sustainable practices within individuals. By inspiring our audiences to embrace eco-friendly shopping and increased recycling of environmentally conscious products, we aspire to facilitate the cultivation of lasting sustainable behaviors.
Logo Repurpose
Concept 4: Next Generation of Suitcase
Exploring the realm of innovation even more profoundly, we extend our efforts beyond material enhancements and inventive suitcase designs that stimulate human interaction. Embarking on a more audacious path, we draw inspiration from nature's ingenuity through the integration of biomimicry technology. By weaving elements of biomimicry into our endeavors, we endeavor to not only elevate the realm of eco-design but also fashion it into a captivating and trend-setting phenomenon within the market.
