Introduction: Vetchup is all about flavor-blasting your food with the freshest and healthiest ingredients. Chef Loren, showcased in Food & Wine's list of the top 10 up-and-coming chefs in the nation, meticulously crafts each sauce to achieve a perfect balance of flavors. Packed with veggie superfoods, Vetchup sauces are guaranteed to bring out your wild side.
Direction: Amplify a new sauce culture – Sauce Avant-Garde
Branding Tone: Artistic Organic | Authentic | Wild | Lifestyle
Tagline: Your Wild Side.
My Role: Creative Director / Art Director
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