Objectives: Increase the number of potential entrepreneurs and exhibitors attending the show. ultimately resulting in a win-win situation for both. This includes appealing to our past audience while educating a new audience on what they gain from attending.
Target audience: Entrepreneurs with varying degrees of experience in the franchise industry and 30–50 year old Professionals (Educators, First Responders, Veterans, etc.) who are ready to switch careers to be entrepreneurs and open their own businesses.
Deliverables: 2 Big Campaign Ideas Executed in Digital and Print media.
Selected Concept: "You Belong Here." IFE is for everyone. Attendees should feel like, no matter where they’re starting from, They’ll be guided toward the right business opportunity that’s unique to their needs. Exhibitors should know that no matter their industry or investment level, our Show has the most qualified leads for them.
My Role: Creative Director / Art Director
Selected Concept – Grounded Color Direction
Selected Concept – Pop Color Direction
Other Directions Exploration
